Creative gurus de-construct portfolio night 2014
With the 12th edition of Portfolio Night, a platform for young creative aspirants to have their work sampled by top Creative Directors from the industry, right around the corner, India’s leading creative minds share their views on the property and give a piece of advice for young creatives Chairman & Chief Creative Officer, BBDO India Essence of Portfolio Night The world is full of amazing people waiting to happen. Portfolio Night is a reality show where passion finds motivation. Expectations I hope to meet that one person who will help me see new light Make best use of the platform May be we should hold it in a traveling railway train and stop at various platforms to meet students and applicants. That way we go to them instead of the other way around. Railway platforms are the real platforms for exchange. Advice to aspiring creatives Don’t listen to me, listen to the shit in your head, and do something about it - fearlessly! National Creative Director, FCB Ulka Essence of Portfolio Night It’s a great platform for budding creative people to meet industry heads and show what they can do – and increasingly, as it gains in popularity, it is giving them a definite goal to work towards – even young creative people work better with a deadline looming. Expectations Going by past years, even better work, even more confident youngsters Make best use of the platform Anything keeps getting better as it evolves; as it stands, Portfolio Night gives industry a one-night opportunity to spot future stars Advice to aspiring creatives Surprise yourself, excite yourself, be your worst critic and keep that as your guiding principle no matter how long you remain in the business. National Creative Director, Ogilvy & Mather Essence of Portfolio Night Portfolio Night puts fresh talent face to face with the industry’s finest. It’s a great platform for young creatives to get their work and thinking evaluated and maybe get lucky with a job offer in one of the best agencies in India. Expectations Hoping to see some really kick-ass work and fresh thinking. Make best use of the platform The format gives the advertising industry a chance to find tomorrows stars and guide them in the right direction. Advice to aspiring creatives Make the most of this once in a lifetime opportunity. Be prepared, be selective about your work and be fearless Executive Creative Director, Lowe Lintas and Partners Essence of Portfolio Night I believe that portfolio night is a supremely positive and constructive event for an industry that relies on fresher, newer, thoughts, insights and ideas. And ideas people. Younger talent must be spotted, encouraged and integrated into the industry mainstream and that’s exactly what “portfolio night” allows. Expectations A larger turnout of entries will be welcome. Make best use of the platform The format seems practical. I think it’ll be more exciting and an added incentive if organizations can instantly offer jobs right at the event. The momentum of the evening tends to taper off post that. So it’ll be great if ‘hiring” was further facilitated at the end of the event. Advice to aspiring creatives Inspire. Don’t look for inspiration.
Tags : Spotlight