It is a street in every city in the world
It’s great to do justice to the universal theme of globalization, say Rohit Dhamija and Udayan Chakravarty from JWT Delhi, on winning the Ad Age Global Cover Contest. Rohit Dhamija and Udayan Chakravarty - art director and copywriter at JWT, Delhi - have every reason to celebrate. The talented duo has just won the Ad Age Global third annual Cover Contest, wherein young creatives were invited to design a global-themed cover. The winning creative was based on the world coming together on a single street. “Globalization is a universal theme that touches everyone around the world, especially today. It feels great to come up with a design piece that does justice to it. The inspiration for this cover is a street. Any street, in any city, in any part of the world,” declare the two passionately. As their prize, Dhamija and Chakravarty will attend the Cannes Lions International Festival of Creativity. This year’s finalists for the contest were from Brazil, Colombia, Finland, Guatemala, India, Peru, South Africa, Spain, the UAE and the US (Miami, Minneapolis, New York and San Francisco). Their work, along with the winners’ cover, will be displayed on festival billboards. “Remember that street? The McDonalds logo stretching out towards the sky. The Pepsi logo by the side. The quiet attraction of the Apple logo over that tech store. Of course, you do. That street is in your city. And tell you what, it’s a street in my city as well. As a matter of fact, it’s a street in every city in the world. From New York to New Delhi. Today, global brands bring us together like never before. And this fact finds itself splashed across the high street in every city. The design for the cover just draws this out,” say Dhamija and Chakravarty, explaining the concept behind the creative. Apart from the winning JWT Delhi entry, there were four other finalists from India. These included another creative team of four from JWT Delhi - Anish Philip Abraham, Amrita Singh, Arnab Ray and Abhishek Deshwal, with an entry called ‘Brand Carnival’. The other Indian finalists are Mitesh Joshi from Makani Creatives in Mumbai; Rushita R Bhatadye from Lowe Lintas in Mumbai with an entry called ‘World of Brands’ and Harjot Sokhey in New Delhi with an entry called ‘Snakes and Ladders of Global Brands’. How did Dhamija and Chakravarty feel about having another team from JWT India as finalists? “Frankly, the whole office was divided into two camps. Each threatening the other with graphic insults and other pranks; however, our good looks proved to be the decisive factor,” the duo declares laughingly. “We thought both entries from our office were equally impressive,” they add on a more serious note. Making the busy design look simple and still make the big point about globalization was a challenging factor, they feel. So what are their plans for Cannes? “Hangover” the two answer in unison! Feedback: priyanka.mehra@exchange4media.com
Tags : Spotlight