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mansi sharma STORIES
Bio: I cover everything related to advertising, marketing, and creativity in India, with a special love for stories rich in history. My interviews often run long because, well, I love a good chat! From decoding brand strategies to exploring creative trends, I’m always on the lookout for the next great story that deserves more than a headline.
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Eclectic and Electric
Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year
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