mansi sharma STORIES

mansi sharma

Senior Correspondent

mansi.sharma@exchange4media.com

@NothingOddNews

Bio: I cover everything related to advertising, marketing, and creativity in India, with a special love for stories rich in history. My interviews often run long because, well, I love a good chat! From decoding brand strategies to exploring creative trends, I’m always on the lookout for the next great story that deserves more than a headline.

Cover Story
Diversity Drives Dialogue
BY MANSI SHARMA & ANUSHKA SENGUPTA
Cover Story
Influencers Vs Admakers
BY Mansi Sharma
Talking Point
How to go Viral?
BY Mansi Sharma
Spotlight
Making a real Ayur-dent
BY Mansi Sharma
Spotlight
Social Panga: Bro-fias of the Digital world
BY Mansi Sharma
Talking Point
Mom-to-Mom Marketing
BY Mansi Sharma
Spotlight
India’s Top Pop Export?
BY Mansi Sharma
Cover Story
The Return of Print?
BY Mansi Sharma
Talking Point
GO TEZ FOR SMART GAINS!
BY Mansi Sharma
Talking Point
SNACKS ON US!
BY Mansi Sharma
Talking Point
Shenaz Treasury: The OG influencer
BY Mansi Sharma
Cover Story
Festival of Marketing
BY Mansi Sharma
FROM THE AD-LAND
Tohfa, Tohfa, Tohfa!
BY Mansi Sharma
Interview
The Sound of Singer
BY Mansi Sharma
Cover Story
Unriddling the Broadcast bill
BY Mansi Sharma
Talking Point
Why So Unserious?
BY Mansi Sharma
FROM THE AD-LAND
Discussing the Forbidden
BY Mansi Sharma
Impact Feature
WPP's Immersive Tech Plans
BY Mansi Sharma
Talking Point
Is Sweet Anil ‘Chachu’ the Right Fit for Big Boss OTT?
BY Mansi Sharma
Cover Story
D2C DATA: A GOLDMINE FOR LEGACY BRANDS?
BY Mansi Sharma
FROM THE AD-LAND
Change is Navigable Now
BY Mansi Sharma
Impact Feature
Can India Break the Jinx of Fluctuating Success at Cannes Lions 2024?
BY Mansi Sharma
Talking Point
Marketers Caught in an AI Duel
BY Mansi Sharma
Impact Feature
The Metamorphosis of a Magazine
BY Mansi Sharma
FROM THE AD-LAND
IPL, The Unvanquished
BY Mansi Sharma
FROM THE AD-LAND
The Disillusionment with Platform X
BY Mansi Sharma
Interview
Hell Energy Hitting Sixes
BY Mansi Sharma
Talking Point
HUL: Time to Defrost?
BY Mansi Sharma
Cover Story
The Politics of Advertising
BY Mansi Sharma
Spotlight
Can Thrive Break the Zomato-Swiggy Duopoly?
BY Mansi Sharma
Spotlight
BJP’s dulha dig at Rahul…
BY Mansi Sharma
Spotlight
WPP X IRG: DECODING HUMANISED GROWTH
BY Mansi Sharma
Spotlight
ZOMATO'S KURTA MOVE: EMPOWERMENT OR TOKENISM?
BY Mansi Sharma
Cover Story
Where is my TG?
BY Ashee Sharma BY Mansi Sharma
Spotlight
Whose Award Is It?
BY Mansi Sharma
Talking Point
The Birds, The Bees, and Ranveer Singh
BY Mansi Sharma
Talking Point
Global Headwinds Mar AdEx Growth: Pitch Madison Advertising Report 2024
BY Mansi Sharma

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

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