Bio: I cover everything related to advertising, marketing, and creativity in India, with a special love for stories rich in history. My interviews often run long because, well, I love a good chat! From decoding brand strategies to exploring creative trends, I’m always on the lookout for the next great story that deserves more than a headline.

India’s sports industry crosses $2B, powered by media spends & IPL economics; cricket still commands nearly 90%: WPP Media Sporting Nation 2025 report
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