Bio: I cover everything related to advertising, marketing, and creativity in India, with a special love for stories rich in history. My interviews often run long because, well, I love a good chat! From decoding brand strategies to exploring creative trends, I’m always on the lookout for the next great story that deserves more than a headline.
Can bold storytelling really shift mindsets? Deepshikha Goel & Shilpi Ghosh of Tata Trusts unpack the impact of their ‘Maheena Aa Gaya’ campaign
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