E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. Backbeat

Need for speed

The idea of speed has always attracted me. The adrenalin rush that I get from high speed is truly incomparable to anything else that I have ever felt. Being a speed junkie, I religiously followed Michael Schumacher and secretly wished to drive like him at least once in my life.

BY IMPACT Staff
03rd February 2013
Need for speed

BY ROBBY GREWAL

Creative Producer, Red Ice Films

 

The idea of speed has always attracted me. The adrenalin rush that I get from high speed is truly incomparable to anything else that I have ever felt. Being a speed junkie, I religiously followed Michael Schumacher and secretly wished to drive like him at least once in my life. I was really fortunate to get such an opportunity when I visited Monte Carlo on one of our shoots.

 

It was during this trip that I drove on the street circuit of the Monaco Formula 1 race. The icing on the cake was the fact that I was actually driving a Ferrari Spider. ‘A Ferrari! Oh boy, this was as close to feeling like Schumacher as it gets’. The feel of the 4.5 litre V8 engine just drowned everything else around me. The other drivers racing in their speed machines, my co-driver’s instructions, the crowd cheering... everything. It was as if the world had ceased to exist around me. All I could feel was the throbbing of the engine and the wind gushing over me. The smell of burning rubber, the tar, the smoke was just intoxicating.

 

Even now when I think about it, I can feel the goose bumps, the excitement, the rush that I got that day. I still wonder what it was. Was it that I had fulfilled my lifelong dream of emulating my idol? Or was it just the passion that I have for speed coming to the fore? Maybe it was just the excitement of being on the Monaco street circuit, the crowds and the atmosphere. Or maybe it was all of them combined.

 

As an Economics graduate, people often ask me what made me gravitate towards a career in film-making. Earlier, I used to brush it off saying that it was all by accident. But I know that the feel I get when I am behind the camera is comparable to the rush of speed that I experienced at Monaco. To be in control of the complete creative process. To create something beautiful out of an idea. To make dreams come alive on the screen. It is truly a heady and wonderful feeling.

 

Today, as my years in film-making keep ticking by, I realize that the passion for the subject has not diminished at all. The same excitement runs through my veins every time I get behind the camera. Every time I work on a film, it is the same excitement that I got in the Ferrari. That is why I know that my evolution as a film-maker is not an accident. My passion for the subject will always keep me striving for more and more. And my passion for speed will always keep me wanting to go back and make that drive again.

 

Feedback: robby@redicefilms.com

  • TAGS :
  • Backbeat

RELATED STORY VIEW MORE

‘Meditation - The Magic It Holds’
Improv And Creativity: Lessons from the Unscripted Stage
Reverse Sweep or Straight Drive? It’s all about Self-Belief and Conviction

TOP STORY

Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year


Ads In Focus


Speaking the Consumer’s Language: The Power of Regional Storytelling


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

"Retirement should feel like a second debut, not a full stop."

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com