Great advertising goes beyond promotion—it sparks emotions, starts conversations, and stays with us long after we have seen it. This section is our tribute to creativity, highlighting the most compelling, innovative, and memorable ads of the month. From powerful storytelling to clever humour, each campaign showcases the artistry and strategy behind impactful communication. Some captivate by bringing back classic characters, while others break the mould with sheer innovation. Across mediums and platforms, these ads prove that creativity is at the heart of effective brand messaging. As the industry evolves, so do the ways brands connect with audiences. Whether it’s through immersive digital experiences or timeless narratives, the best ads continue to surprise, engage, and inspire. Join us each month as we celebrate the work that sets new benchmarks and redefines what advertising can achieve.
After the phenomenal success of their first health insurance campaign, Acko and Leo Burnett have reunited the iconic duo, Munna and Circuit, for a highly anticipated sequel. Directed by the acclaimed Rajkumar Hirani, this latest campaign once again breaks away from industry norms, offering a fresh, humorous, and engaging perspective on health insurance. With its sharp wit and relatable storytelling, the campaign promises to captivate audiences while making an often complex subject both entertaining and accessible.
Brand: Acko
Agency: Leo Burnett
Creator: Vikram Pandey, Co-Chief Creative Officer, Leo Burnett
Myntra FWD’s latest advertisement features India’s chess legends, Gukesh Dommaraju and Viswanathan Anand, in a delightful and humorous light. The ad playfully showcases Anand attempting to learn Gen Z slang from Gukesh, creating an entertaining contrast between generations. With its droll execution and charming dynamic, the campaign brings a modern and entertaining spin to the game of chess and at the same time highlights the brand’s message quite well.
Brand: Myntra
Agency: Braindad
Creator: Vishal Dayama, Founder, Braindad
Taneira, in collaboration with Ogilvy, has launched its first brand campaign, highlighting trust, authenticity, craftsmanship, and the diverse range of Indian weaves it offers. Featuring Usha Uthup, known for her love of sarees, and Mrunal Thakur, the film is set in a Taneira store, where Mrunal tries on a pure silk saree and seeks Usha’s advice. Their playful exchange addresses common saree-shopping concerns while showcasing Taneira’s commitment to quality and tradition.
Brand: Taneira
Agency: Ogilvy
Creator: Puneet Kapoor, Chief Creative Officer, Ogilvy South
Veeba and Enormous have launched a new campaign celebrating food as the ultimate reward for life’s everyday victories—whether it is excelling at school, smashing a workout, or conquering a hectic day at work. The campaign effortlessly weaves Veeba’s tasty, better-for-you range of sauces, spreads, and dressings into the narrative positioning the brand as a key part of these celebratory moments.
Brand: Veeba
Agency: Enormous
Creator: Sindhu Sharma, National Creative Director (North), Enormous Brands
SW Network and Cleartrip have launched a witty new campaign featuring bestselling author Chetan Bhagat. Playfully debunking common travel-saving myths, the campaign positions Cleartrip as the smarter choice for real discounts and stress-free bookings. At its core is Bhagat’s satirical new book, which humorously exposes ineffective travel hacks through exaggerated scenarios and clever storytelling. The takeaway? Forget the myths—redeem SuperCoins on Cleartrip for genuine savings.
Brand: Cleartrip
Agency: SW Network (Sociowash)
Creator: Madhur Budhiraja, Group Head - Copy, Sociowash
