E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • About
  • Team IMPACT
  • Contact us
  • Subscribe
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • IMPACT TOP 50 WOMEN 2022
    • IMPACT TOP THIRTY UNDER THIRTY 2021
    • IMPACT TOP 30 UNDER 30
    • IPOY-2019
search
  1. Home
  2. Creative Zone

LATEST AD CAMPAIGNS

SHOWCASE OF THE NEW CAMPAIGNS

BY Eularie Saldanha
01st June 2020
LATEST AD CAMPAIGNS

BRAND: Idea 4G #ApnoKeSaath

CREDITS
BBDO India and Vodafone Idea

AGENCY

Brand Idea has always offered a mobile telephony driven possibility or ‘idea’ for the time. And it’s great to know that as we stay home, there is no lockdown on networks, connectivity and most importantly on learning.

Hemant Shringy
Chief Creative Officer, BBDO India

CLIENT

As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfil their dreams and lent a helping hand to others. Idea 4G’s campaign Online Seekho #Apnokesaath showcases Idea 4G network enabling Indians to stay connected and learn new things when the world had come to a standstill.

Kavita Nair
Chief Brand and Digital Transformation Officer, Vodafone Idea Limited

                                   

BRAND: Titan Watches International #QuaranTIME

CREDITS
Brand Team, Titan IBD: Vandana Bhalla, Piyush Pandey, Priyanka Sridharan
Creative Director: Rohit Mukherjee
Director Business: Ashwin Dravid
Social Team: Abhimanyu Jain, Akanksha Sharma & Puja Arleshwar
Creative Team: Parmit Dabas & Amit Boralkar
Business Team: Maria John & Barun Gupta

AGENCY

All of us shall remember the time we spent during this crisis. It’ll become a story. And how engaging that story is, will depend on how we’re spending this quarantine. Therefore, idea #QuaranTIME and who better than Titan to own this time for eternity? Through this campaign, we are simply urging people to have some happy memories of this unhappy time.

Rohit Mukherjee
Creative Director (South), Isobar India

CLIENT

They say you should never let a crisis go waste. Titan stands for time, and we wanted to capture how our teams and consumers across geographies are making the best of the time available to them. The idea was to inspire everyone to stay positive during these tough times.

Vandana Bhalla
Marketing Head, Titan – International Business Division

                                   

BRAND: Kellogg’s #PassTheBowl

CREDITS
Client: Kellogg India Pvt. Ltd.
Brand Team: Sumit Mathur, Saurabh Nath, Khushbu Jhaveri, Kopal Doshi
Agency: Ogilvy, Pollen and FoxyMoron

AGENCY

Videos of people of all age groups having Kellogg’s and then passing it on were stitched together to make it seem like they are passing a bowl of breakfast to each other. Even in these times of strict social distancing, we must make sure our loved ones don’t miss breakfast.

Shahrukh Irani
Group Creative Director, Ogilvy

CLIENT

Our philosophy at Kellogg is to engage consumers with authentic content. This is the third agile campaign from the house of Kellogg’s in the current environment. With #PassTheBowl, we once again partner the home-maker / mother and play a role in reminding consumers to not forget to have a wholesome breakfast.

Sumit Mathur
Director Marketing, Kellogg South Asia

                                   

BRAND: Kansai Nerolac #PaintTheirFuture

CREDITS
Creative Agency: Leo Burnett
MD – India & CCO – South Asia, Leo Burnett: Rajdeepak Das
MD – India & CSO – South Asia, Leo Burnett: Dheeraj Sinha
Executive Creative Director: Mayuresh Dubhashi
Associate Creative Director: Savya Narang, Rucha Rao
Art Director: Sachin Pardeshi
Executive Vice President: Maninder Bali
Brand Director: Mukul Dhavan
Brand Associate: Karina Sethi
Senior Vice President Planning: Aniruddha Khandekar
Brand Strategy Director: Vishana Devnani

AGENCY

The #PaintTheirFuture campaign is an endeavour to help the painter community through these tough times. Our painter community is an important pillar of our brand success and in these trying times we want to ensure that their safety and welfare is well taken care of.

Rajdeepak Das
Managing Director India and Chief Creative Officer South Asia Leo Burnett

CLIENT

I appeal to citizens to contribute as much as they possibly can to safeguard the lives of painters who have always spread cheer by transforming people’s homes using colors and their own hardworking and skilled hands. The amount collected through this platform will be used to provide financial aid of up to Rs 7000 each, to those painters suffering from Covid-19. Nerolac has further made an initial contribution of INR 500,000/- to set up the fund.

Anuj Jain
Executive Director, Kansai Nerolac Paints Ltd.

  • TAGS :
  • Idea 4G
  • Titan Watches International
  • Kellogg's
  • Kansai Nerolac

RELATED STORY VIEW MORE

LATEST AD CAMPAIGNS
LATEST AD CAMPAIGNS
LATEST AD CAMPAIGNS

TOP STORY

HOW TATA NEU LEVERAGED IPL 2022 ON TV FOR ITS LAUNCH

Find out how the all new app has successfully made its presence felt at the mega event this year


'CONTENT IS KING, FANS ARE KING KONGS'


GODREJ COMBINES COOLING WITH HEALTH


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE


IMPACT SPECIAL ISSUES


  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • 14th-ANNIVERSARY-SPECIAL

  • 13th-ANNIVERSARY-SPECIAL

  • TOP 50 MOST INFLUENTIAL WOMEN

  • TOP 30 UNDER 30

VIDEO GALLERY VIEW MORE

Mayura Shreyams Kumar of Mathrubhumi Group talks to Neeta Nair of IMPACT
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. B-20, SECTOR 57 NOIDA (U.P)

Connect With Us !

+ (0120) 4007700


Copyright © 2019 impactonnet.com