BRAND: ATHER ENERGY
Agency: Brave New World
Ather, as a brand, believes in making a paradigm shift within the category with a product that is radically progressive and more competent. Our commercial attempts to separate the lacklustre legacy world that makes incremental steps and the exciting world that Ather ushers in.
Founder & CCO, Brave New World
Our current TVC is a step to educate users across the country about the EV category and our brand. Similarly, we are associate sponsors of the ongoing Indian- Australia T20 series, since cricket is a great medium to build awareness across the country.
Head of Marketing, Ather Energy
BRAND: SUNFEAST CAKER
PAET KO DO KUCH GREAT
Creative Agency: FCB Ulka
Sunfeast Caker is made for all kind of cake lovers. It isn’t a good option, it’s a great option. That’s why we wrote ‘Paet Ko Do Kuch Great.’ The idea was to own that moment when your paet goes ‘gud-gud’ which is the moment that’s in-between meal times.
Creative Head, FCB Ulka
With this new campaign we aim to further grow the cakes category by highlighting how our products satisfy all three vectors of hunger i.e., offer satiety, indulgence and convenience, whilst establishing Sunfeast Caker as a truly great snacking option.
Ali Harris Shere
Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited
BRAND: GODREJ CONSUMER PRODUCTS LTD (GCPL)
Agency: Lowe Lintas
The task was to educate people about how cockroaches spread diseases. Group Creative Directors, Navin Chawla and Vishal Bagade found an interesting way to land this message, using the visual device of quasi-enforcement authorities, as in several popular TV series.
Executive Director at Lowe Lintas
Through this TVC campaign, Godrej Lal HIT instills confidence amongst people by ensuring protection against these deadly roaches. With its proven ability of killing hidden cockroaches, Lal HIT ensures no space or corner is ignored where they can breed and multiply.
CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL)