Campaign: Mom CEOs
“I’m honored to have been a part of such a fantastic project that recognizes the importance of mothers and the roles they play in our lives.”
Founder of BTDT Media
“Moms do everything for everyone every day and deserve the CEO title before anyone. Mylo invites everyone to both acknowledge and celebrate the role of the mom as the Chief Everything Officer this Mother’s Day.”
Head-Content & Community, Mylo
BRAND: Slurrp Farm
Campaign: Yes Ka Time Aa Gaya
“In most cases, advertising tries to create a brand story. However, in this case the story already existed. While products made big claims, a reading of the fine print on the back of pack revealed the real truth.”
Chief Strategy Officer, Fatmen
#YesKaTimeAaGaya’ is our way of telling mothers that they will always have an ally in Slurrp Farm – just like them, we’re committed to making eating healthy and joyful for their kids.
Co-Founder and Co-CEO, Wholsum Foods Pvt Ltd.
BRAND: SBI Life
Through this campaign, we want to help mothers overcome the guilt that comes from an unrealistic ideal of a perfect mom, inspire them to trust their parenting style and normalize the need of self-care.
Managing Partner, WatConsult
To encourage mothers to do things that make them happy, a heart-warming social experiment digital film, #GuiltFreeMoms was released. The digital film also advocates ‘balance of life’-between individual & family needs.
Chief of Brand, Corporate Communication & CSR, SBI Life
“We believe that ads that resonate with an individual have maximum recall value. Gynoveda’s Ayurvedic Pills are talking about a dream that most women find unachievable. We aimed to create something that struck a chord – relatibility markets itself.”
Founder & Creative Head, Anomalous
“Our vision is to establish Ayurveda as the world’s first choice for women to permanently solve menstrual disorders. Gynoveda combines Ayurveda, Technology, Content and Community that makes women healthcare easy, accessible & affordable from puberty to menopause.”
Founder & CEO, Gynoveda