AGENCY
Vijay Jacob
Sr. VP & Managing Partner, Wunderman Thompson, East & South India
“To more than a billion of us, India is our motherland. And, for most of us, it is also our biggest maidaan. One, that’s filled with all kinds of hurdles and challenges, big, small, odd, crazy, natural, manmade, that we take on every day. A bustling sports arena that turns each one of us into an everyday sportsperson. That’s the cultural insight we pegged on for this campaign.”
CLIENT
Shamik Sharma
Business Head, cult.sport
“We believe that everyone is a sportsman, and our campaign showcases the myriad ways in which sports play an integral role in our everyday lives. Our goal with this campaign is to encourage everyday athletes to take part in sports and let them know that we are here to support them in their daily sports on the Maidaan called India.”
AGENCY
Antony Rajkumar
CEO and Founder, StoryBoats
“‘A Warm Welcome’ is far more than a film; it is a mesmerising window into a world of genuine and transformative welcomes that embrace humanity in its entirety - the kind we all love to raise a toast to!”
CLIENT
Ahmed Rahimtoola
Chief Marketing Officer, Tilaknagar Industries
“We are elated to launch our new brand proposition ‘A Warm Welcome’ through a powerful Digital campaign. We wish to encourage consumers to embrace openness, generosity, and inclusivity in their human interactions, inspiring them to live in the present moment & make a profound impact.”
