AGENCY
Jagdish Acharya
Founder & Creative Head, CTC
“Cycle three-in-one encapsulates the idea of combining three agarbathis into one, representing a trinity of blessings - health, wealth, and happiness. Health, Wealth, Happiness is a universal wish and prayer that has been developed into a brand platform for the iconic brand.”
CLIENT
Arjun Ranga
Managing Director, Cycle Pure Agarbathi
“Cycle three-in-one is synonymous with the category of agarbathi itself. Across the Indian landscape, the haldi kumkum gradient is universally recognised as agarbathi for prayer. We are humbled to have achieved this iconic status and association in people’s minds.”
AGENCY
Ram Cobain
CCO, Mullen Lintas
“Much before ‘social’ was a buzzword, Fastrack was a brand that lived among people. Our digital-first campaign is the voice of the youth of today. #BeBoth is Fastrack wearing pop culture on its swanky sleeves, signaling a pivot into fashion-first conversations with its trademark swagger intact.”
CLIENT
Ajay Maurya
Head of Marketing and Product, Fastrack
“Fastrack has thrown a spotlight on the contradictions that define the lives of the youth and are integral to the way they express themselves. ‘BeBoth’ hails this aspect of the youth’s lifestyle, making the brand a part of their fashion expression.”
