AGENCY
Harshad Rajadhyaksha & Kainaz Karmakar
Chief Creative Officers of Ogilvy India
“When embarking on a new journey, the first piece of work is always exciting. More so, when we are dealing with a largely untapped category partnering with Acuvue, which has all the credentials to revolutionise the way an entire country looks at contact lenses.”
CLIENT
Tiny Sengupta
Business Unit Director, Vision Care India, Johnson & Johnson Vision
“ACUVUE is leading by example and transforming eye health in India by creating awareness around contact lenses. We are on a mission to make ACUVUE the No. 1 contact lens brand in India.”
AGENCY
Joybrato Dutta
Group Creative Director, Mullen Lowe Lintas
“Berger campaigns have always found a light-hearted way to solve real problems that our homes face. That is exactly what we wanted, and how we wanted to launch their latest product – Dampstop. Damp is an issue that all of us must have faced at some point in our lives.”
CLIENT
Abhijit Roy
Managing Director & CEO, Berger Paints
“Earlier, painters used to shy away from performing the tedious task of waterproofing as the process was complicated. However, with the introduction of our product range, Berger Dampstop, we intend to make the entire process simpler and hassle-free.”
