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RAD ADS OF THE WEEK

Some of our favourite ads from the past week. Read what the makers behind these ads have to say about the idea and execution.

BY Aryan Khanna
18th December 2023
RAD ADS OF THE WEEK

AGENCY

Sai Karthik
Strategy at Talented

“Homeowners are caretakers first and homeowners next. They are fiercely protective of the status quo in their personal space, and rightfully so. However, apprehensions are heightened in the context of services that are perceived to be ‘blue collar’ being delivered at home - even when essayed by professionals.”

CLIENT

Tarun Menon
Director – Brand, Urban Company

“As we complete nine years of a transformative journey in India, we proudly uphold our brand promise – a commitment to provide unparalleled service excellence to our customers, while ensuring respect and dignity amongst our skilled service partners.”


AGENCY

Rahul Tejwani
CEO and Co-founder, Green Chutney Films

“Under the vision of Manan Bhatt, Creative Director at Green Chutney Films - the idea was to create a tantalizing visual feast in collaboration with mCaffeine body lotions. It not only acknowledges the universal allure of radiant skin but also emphasizes self-assurance and attraction that go beyond appearances.”

CLIENT

Tarun Sharma
CEO and Co-founder, mCaffeine

“The ‘Irresistibly Smooth’ campaign perfectly aligns with our commitments. It not only invites everyone to revel in the magic of Chocolate aroma but also highlights the practicality of our range of lotions during winter, ensuring that the skin remains irresistibly smooth even in the coldest of months.”

  • TAGS :
  • #UrbanCompany
  • #mCaffeine

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