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RAD ADS OF THE WEEK

Some of our favourite ads from the past week. Read what the makers behind these ads have to say about the idea and execution.

BY Aryan Khanna
15th January 2024
RAD ADS OF THE WEEK

AGENCY

Danesh Irani
Founding Partner, Irani Movietone

“In its unique way, the film captures the tiresome process of building a dream home. JSW One Homes with its turnkey solution converts the entire journey of building a home into an unforgettable hassle-free experience.”

CLIENT

Gaurav Sachdeva
CEO, JSW One Platforms

“At JSW One Homes, we leverage technology and work with our customers to make the experience of building their dream home easy & convenient. Our new campaign reiterates the hassle-free experience of building a home with JSW One Homes.”


AGENCY

Amit Akali
Co-founder & Chief Creative Officer, Wondrlab

“Getting Ranbir and Rohit together, the campaign not only entertains but also serves as a compelling reminder for individuals to secure their future with TATA AIG’s comprehensive insurance offerings through a blend of humour, action, and a touch of expected Bollywood magic.”

CLIENT

Riaan Rodrigues
Sr. Vice President – Digital Business & Marketing, TATA AIG

“Tata AIG always believes in transparency. This belief is at the core of everything we do. Our fun new campaign brings it alive in a fresh and unexpected manner.”


AGENCY

Anurag Tandon
SVP & Managing Partner, Wunderman Thompson

“We are delighted to partner with Motul in India. The brand is rooted in performance and with the Indian automobile market evolving rapidly from a commuter-only mindset, a brand like Motul has a tremendous opportunity to become the preferred lubricant brand in India.”

CLIENT

Nagendra Pai
CEO, Motul India & South Asia

“Our vision is to establish Motul India as the preferred brand in the aftermarket lubricant business in India. With this campaign, we aim to leverage our brand equity to drive growth and also create a unique and premium position as a high-performance lubricant brand.”


AGENCY

Ankur Suman
Executive Creative Director, RK Swamy

“‘NoMoreTaalna’ conveys that nondescript events can delay important decisions and emerges as a reaffirmation of Magicbricks’ role as a trusted partner in the quest for dream homes.”RK Swamy

CLIENT

Devarshy R. Ganguly
Head of Marketing, Magicbricks

“Resolutions are often seen as fleeting promises, and therefore, NoMoreTaalna playfully nudges customers to chase their resolution, particularly in realising their dream homes in 2024.”

  • TAGS :
  • #Magicbricks
  • #JSWOnePlatforms
  • #Expect The Unexpected
  • #Motul

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