AGENCY
Vikram Pandey (Spiky)
National Creative Director, Leo Burnett
“It is perceived that eating better means eating boring and tediously prepared meals. We wanted to break this perception with the new Quaker instant oats. With Kiara and Sidharth who are the quintessential millennial couple, we debunk the notion of eating better as boring.”
CLIENT
Sravani Babu
Associate Director, and Category Lead - Quaker, PepsiCo India
“Our unwavering commitment to innovation and nutritional excellence shines through in Quaker. Through our film, we not only showcase how seamlessly Quaker Instant Oats integrates into your daily routine but it does so without compromising on taste.”
AGENCY
Mithila Saraf
CEO, Famous Innovations
“Tapping into nostalgia, the OPPO Reno11 Series launch campaign perfectly satiates every millennial’s need to be transported to simpler times. The everlasting iconicity of Ranbir Kapoor’s character Sid became the perfect bedrock to position the OPPO Reno11 series’ camera as a true outdoor portrait expert.”
CLIENT
Karan Dua
Director, Marketing Communications, OPPO India
“We are excited about collaborating with Ranbir Kapoor for our new OPPO Reno11 series, revisiting his iconic photographer character. It’s our way of showing that the Reno11 is the perfect tool for outdoor photography.”
AGENCY
Vinod Kunj
Founder and CCO, Thought Blurb Communications
“We immediately realised that we needed to throw out all our preconceived notions of scripting. The short format gave us little time to establish relationships and situations. The establishing shots would have to portray the conflict and solutions presented simply. Nothing overly convoluted would work.”
CLIENT
Mayank Shah
Vice President - Marketing, Parle
“The core values expressed in this campaign are quite strong. Young children around the world have an effortless capacity for empathy, which gives them a facility for goodness born out of innocence. We equate this to a higher intelligence relatable to genius.”
AGENCY
Abhik Santara
Director & CEO, ^ a t o m
“We are extremely happy to have contributed towards Cipla’s efforts in encouraging better respiratory care in the country. Witnessing the collaboration between Cipla and the creative genius Shankar Mahadevan has been nothing short of extraordinary.”
CLIENT
Achin Gupta
CEO, One India Business at Cipla
“We’re excited to launch the ‘Dhan-ta-daa’ song specifically created for little Tuffies across the country, and we’re especially excited to have collaborated with the talented Shankar Mahadevan to help us bring the spirit of ‘Tuffies’ alive.”
