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RAD ADS OF THE WEEK

Some of our favourite ads from the past week. Read what the makers behind these ads have to say about the idea and execution.

BY Aryan Khanna
Published: Apr 1, 2024 11:18 AM 
RAD ADS OF THE WEEK

AGENCY

Manish Solanki
COO & Co-Founder, TheSmallBigIdea

“When tasked with creating the ad films for GreatWhite’s LumaPro LED Range with the messaging #ShockinglyBright, it was imminent for us to make the consumers feel the same emotion, and who better than Varun Sharma for it. His humour and charm has added a comic essence that truly justifies the ad film.”

CLIENT

Shhailja Chopra
General Manager – Marketing & Brand Communications, GreatWhite Global Pvt Ltd.

“Our campaign #ShockinglyBright revolutionizes our customer’s lighting experience with exceptional and superior quality LED lighting solutions. The campaign is reflective of our idea of Varun being the perfect fit for the #ShockinglyBright range since he is superb in terms of expression and has a strong audience pull.”


AGENCY

Suyash Khabya
Creative Head, The Womb

“With this series we aim to elevate the image of active traders. It’s a simple and unignorable way of bringing respect and admiration for traders.”

CLIENT

Jimeet Modi
Founder and CEO, SAMCO Group

“SAMCO recognises the valuable role that a stock trader plays to aid the progress of the financial markets and the economy. They possess a unique set of skills, honed through years of experience and dedication. This series is our tribute to the traders and the investors.”

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