AGENCY
Azazul Haque
Chief Content Officer, Media.Monks
“Ghanshyaam stands out as a unique character in the brand’s creative idea because he embodies the ‘quirk born of the common man’s problems.’ This approach makes him relatable and memorable to the audience. Ghanshyaam is the symbol of the brand’s understanding and empathy towards its customers.”
CLIENT
Harsh Goyal
Director – Grocery, Amazon India
“In our latest campaign, we are driving home a crucial message that will resonate with viewers. At Amazon Fresh, we prioritise exceptional ‘value propositions’ to help our consumers save via bank offers, cashback incentives, in addition to the high quality of fruits and vegetables, made available by sellers, only after a 4-step quality check.”
AGENCY
Savita Nair
Creative Head, Xebec Communications
“Rahul Dravid has always been synonymous with dependability, so when we were to work with him for InCred Money’s FD campaign, the first thought was to do something predictably serious. However, we thought it would be interesting to project him in a lighter, funnier, and more relatable manner.”
CLIENT
Vijay Kuppa
CEO, InCred Money
“Rahul Dravid resonates with the Indian audience, driven by his illustrious career and admirable qualities. We are excited to have him as the face of our latest campaign, #InvestConfidentlyinFDs, and look forward to a more fulfilling association.”
AGENCY
Mukund Olety
CCO, VML
“After the very successful Young Sachin campaign, we have created ‘Cradle to Crease.’ The film features Sachin walking through the tunnel of life as he reaches the pitch. Using technology, we’ve created a hyper-realistic rendition of 16-year-old Sachin to recreate the moment he made his international debut.”
CLIENT
Erum Kidwai
Sr. Vice President & Head- Marketing, Ageas Federal Life Insurance
“With ‘Cradle to Crease,’ we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey is a powerful reminder that there is no fixed age or time to prioritise financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”
AGENCY
Vasudha Mishra
Regional Creative Officer, Lowe Lintas
“The youth today know what they want, and cannot be gaslighted into settling for less when it comes to jobs. This is especially true when they have Naukri by their side, one of India’s iconic modern brands. The campaign has been created in Naukri’s signature style.”
CLIENT
Sumeet Singh
CMO, Info Edge (India) Limited
“Naukri has always championed the cause of India’s professionals. With this campaign, we are siding with the ambitious Gen-Z, who now make up most of the country’s workforce. We want to team up with them and help them with building their careers.”
