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RAD ADS OF THE WEEK

Some of our favourite ads from the past week. Read what the makers behind these ads have to say about the idea and execution.

BY Aryan Khanna
27th May 2024
RAD ADS OF THE WEEK

AGENCY

Sanjeev Jasani
COO, Cheil India

“Social media is an active part of today’s Gen Z lives. Our Galaxy A55 5G and A35 5G films for Samsung are targeted at them as we highlighting the amazing experiences of the device, which empowers Gen Z to level up their world.”

CLIENT

Aditya Babbar
Vice President, MX Business, Samsung India

“With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting-edge technology that empowers creativity and elevates user experience.”


AGENCY

Adrijaa Sanyal
Creative Director, Brandmovers India

“We wish to convey to our customers how it delights us to watch them embrace their individuality, reveries, and even their smallest acts of defiance. With the charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate the spirits and style alike wherever it reaches.”

CLIENT

Gunjan Saigal
Brand Group Head - Luxury, Premium & Fast Fashion, EssilorLuxottica

“Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.”


AGENCY

Amit Wadhwa
Chief Executive Officer, Dentsu Creative India

“Our TV commercials are meticulously crafted to connect with the audience by amusingly showcasing everyday life situations. By introducing the protagonist as a relatable person in scenarios and making clever use of mnemonics, we aim to not only entertain but also communicate key product offerings and make our campaign memorable.”

CLIENT

Kavita Jagtiani
Chief Marketing Officer, L&T Finance

“We are building futuristic digital solutions by integrating technology across all our customer touchpoints. With the launch of our first-ever campaign, we are excited to present ‘The Complete Home Loan’ proposition that is set to meet customers’ expectations while addressing their needs.”


AGENCY

Rajdeepak Das
CCO, Publicis Groupe – South Asia and Chairman Leo Burnett - South Asia

“Our ongoing research about the changing conversations around menstruation identified a glaring anomaly - girls today are getting their periods much earlier than before. However, they are being educated about periods at a much later stage or oftentimes not at all. Whisper and Leo Burnett wanted to bridge this gap.”

CLIENT

Girish Kalyanaraman
Vice President & Category Leader - India Feminine Care, Procter & Gamble

“There is a seismic shift happening in period biology. This heightens the need to educate girls early on and to prepare them to embrace this biological process. Through this initiative, we strive to educate them about how periods are healthy and how they can take care of themselves on their period days.”

  • TAGS :
  • #Samsung
  • #LetsVogue
  • #L&TFinance
  • #WhisperIndia

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