AGENCY
Arko Provo Bose
Director and Founder, Petromax India
“When it comes to dads, we tend to hold back a lot. The relationship between a son and his dad is always complicated. This beautiful script lets us dive into those unspoken feelings and allows us to connect with the hearts of many. We had goosebumps while shooting the last scene.”
CLIENT
Chandan Mendiratta
Chief Branding Officer, Zepto
“We all love our dads deeply, but sometimes it’s hard to put that love into words. This realisation led to an important insight – no matter how awkward it might feel, we should take every chance we get to show our love. Our film and special limited-edition gifts are our way of enabling our customers to say ‘I love you’ to their amazing dads.”
AGENCY
Rajdeepak Das
CCO, Publicis Groupe South Asia and Chairman, Leo Burnett South Asia
“To draw attention to one of the most overlooked problems in education in our country, ‘The Learning Gap’ - we have used humour as a platform for our latest campaign for P&G Shiksha. We often come across memes of children making mistakes on the internet, not realising the grim reality behind this.”
CLIENT
Abhishek Desai
Vice President – Brand Operation and Category Leader – Grooming, P&G India
“For 19 years now, P&G Shiksha has championed access to education for millions of underprivileged children in India, impacting over 45 lakh children. We have reinforced this with our commitment to driving large-scale awareness regarding learning gaps, which impact over 6 crore children in India.”
AGENCY
Amit Nandwani
National Creative Director, Cheil India
“Millions of Indians face power cuts daily. We felt it is high time for them to take power into their hands and stop being at the mercy of an erratic power supply. That’s how we arrived at the campaign line #PowerAapkeHaathMein. We wanted to tell hard-hitting, inspirational stories that would resonate with people across the country.”
CLIENT
Neelima Burra
Chief Strategy Transformation and Marketing Officer, Luminous Power Technologies
“The country’s power consumption is rapidly increasing, causing challenges with outages, voltage fluctuations, and high electricity bills for many people in India. At Luminous, we believe that solar is the future and we are committed to being a leading company in this energy transition journey.”
AGENCY
Rahul Mathew
Chief Creative Officer & Executive Director, DDB Mudra Group
“We believe when you’re in a Volkswagen, there’s a lot that gets unlocked in you. With the Taigun, we wanted to show a sense of exploration and curiosity getting unlocked. We found a beautiful way to bring that to life through the relationship between a father and a daughter.”
CLIENT
Ashish Gupta
Brand Director, Volkswagen Passenger Cars India
“Volkswagen has always had driving performance at the core of its DNA and our prowess here has remained unmatched over the years. With the introduction of Taigun GT Line, we redesigned the package to amplify ‘Sporty’ aspirations of the GT badge while offering the best of performance and value that our customers desire.”
