AGENCY
Rohit Malkani
Chief Creative Officer, L&K Saatchi & Saatchi India
“This is what happens when a brave client, strong insight, a great script and a passionate director come together. We’re thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”
CLIENT
Abhinav Upadhyay
Chief Marketing Officer, CollegeDekho
“We’ve chosen L&K Saatchi & Saatchi India for our first-ever brand campaign based on conversations that built trust. We have the largest higher education ecosystem in India, and we wanted to establish our brand purpose and raison d’etre honestly. All this, while working with a consumer insight that speaks the language of millions of students and parents, whom we guide.”
AGENCY
Sarvesh Raikar
Regional Creative Officer, Lowe Lintas
“We’re seeking to subvert a deeply entrenched behaviour trait in India, and to do so, humour was our key driver in the work. Pepsodent eventually wants to create a world of harmony with sweets, so we acknowledge that keeping children away from sweets is impossible. But we must never forget to protect them from cavities by choosing the right toothpaste.”
CLIENT
Madhurjyo Banerjee
Global Brand Director, Pepsodent
“Pepsodent seeks to move the conversation from ‘What to do’, to ‘Why to do it’, for maximum impact as part of the grassroots behaviour change initiatives connected to oral health. Rewarding a child with sweets is an inherent part of Indian culture. However, we needed to draw attention to the fact that by this practice, we may potentially be rewarding our children with cavities.”
AGENCY
Rohan Kumar
Group Creative Director, VML India
“The first step to getting students to talk about gender issues was to create a safe space. The next was to create a symbol. Once we identified teachers as the ambassadors for this initiative, everything fell into place quickly. The rainbow doors serve as powerful symbols of safety and inclusivity. It’s a privilege for us at VML to collaborate with Durex on this initiative.”
CLIENT
Ravi Bhatnagar
Director of External Affairs & Partnerships, SOA, Reckitt
“At Reckitt, we are dedicated to promoting inclusivity, providing continuous support to the communities we serve. The Rainbow Classrooms initiative is a testament to our ongoing efforts to create safe and supportive environments for students not only during the Pride Month but also throughout the year.”
AGENCY
Kosal Malladi
Vice President, Madison Loop
“Creating this TVC for Caltex has been a remarkable journey for us. We worked closely with Caltex and HPCL while scripting the TVC – marrying Jadeja’s all-rounder appeal with the all-rounder nature of products in Caltex’s stable. This TVC reflects our commitment to delivering a powerful and impactful campaign that resonates with the brand’s core values.”
CLIENT
Marc Bouchebl
General Manager, Marketing and Sales Support, Chevron International Products (IP)
“We are thrilled to go live with a TVC in collaboration with Ravindra Jadeja, our Caltex brand ambassador in India. His passion, dedication to the game and success story align seamlessly with the values of the Caltex brand. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounded lubricants provider for our customers.”
