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RAD ADS OF THE WEEK

Some of our favourite ads from the past week. Read what the makers behind these ads have to say about the idea and execution

BY Aryan Khanna
02nd September 2024
RAD ADS OF THE WEEK

AGENCY

Leena Gupta
Founding Member & Creative, Talented Agency

“Time isn’t just the oldest narrator, it’s the oldest character embedded in Indian pop culture. So, we got the very voice of Harish Bhimani to show you gifting occasions across six different timelines, in hope of reminding you to gift better via IGP. We travelled back through the Ice Age to the Stone Age, to even 3000AD Space Age.”

CLIENT

Tarun Joshi
CEO & Founder, IGP

“We are thrilled to partner with Talented for our ‘Amazing Gifts, Samay Par’ campaign. Their creative vision and strategic approach have been instrumental in bringing this campaign to life. Together, we’ve crafted a series of films that traverse various eras—from the Ice Age to the future of robotics—celebrating the joy of gifting across time.”


AGENCY

Anurag Agnihotri
Creative Director, Ogilvy India

“Our message here is simple - Life’s challenges are just opportunities in disguise. Take a moment to pause, refresh, and reboot - then tackle them head-on with a clear mind and a positive attitude. Embrace the chance to grow, learn, and move forward. Simply Aage Badh Ja.”

CLIENT

Nikhil Sharma
Managing Director, Perfetti Van Melle India

“With presence in close to 3 million outlets today, the Center fresh brand has retained its appeal to consumers over the years by being relevant and consistently refreshing its communication. We are thrilled to be partnering with Varun Dhawan for our current campaign. He delivers a sparkling performance in the TVC nicely conceived by Ogilvy and is born out of strong insight.”


AGENCY

Adarsh Atal
Group Chief Creative Officer, Quotient Ventures

“On the auspicious occasion of Onam, we believe that Duroflex mattresses are the perfect gift for your loved ones that make your life better every day. Our simple insight comes from the bittersweet moments of leaving home after the Onam celebrations.”

CLIENT

Sridhar Balakrishnan
CEO, Duroflex Group

“At Duroflex, we believe that great sleep equals great health. As a leader in sleep solutions, we are dedicated to improving the well-being of our customers. This Onam, we want to highlight the importance of gifting restful sleep to your loved ones, ensuring their health and happiness, even from afar.”


AGENCY

Vasudha Misra
Regional Creative Officer, Lowe Lintas

“A refreshing film for a refreshing drink. It says all that has to be said about Fizzin with effortless swag and some fun soundtrack. Nicely done by Mohit Arora and his team.”

CLIENT

Mayank Kumar
Vice President- Marketing, Dabur India

“We are happy to expand our beverages category with the launch of Réal Fizzin and super excited to welcome Youth Icon Sidharth Malhotra to the Réal family. With Réal Fizzin, our latest offering, the goodness of fruit is combined with the fun of fizz.”

  • TAGS :
  • #Duroflex
  • #Réal
  • #IGP
  • #CenterFresh

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