AGENCY
Vikram pandey (Spiky)
Chief Creative Officer, Leo Burnett South Asia
“Saif and Sara embody the new-age father daughter dynamics where we see the younger generation teaching the older gen to embrace technology for good. In our case, car insurance is traditionally seen as a dealer / agent driven process, and ACKO is transforming this with its value-added services which make insurance in the modern day more valuable.”
CLIENT
Ashish Mishra
Chief Marketing Officer, ACKO
“ACKO’s auto business experienced a breakout year in FY’24, with demand significantly surpassing previous benchmarks. The Saif & Sara campaign helped in landing what could be boring car insurance messages in a quirky yet informative manner. We are absolutely delighted to bring this dynamic duo back on screen.”
AGENCY
Arpan Bhattacharyya
Head of Creative, Lowe Lintas, Bangalore
“A marriage is a new chapter for all involved. Why then should the onus of changing, adapting, and compromising rest with the woman and her side of the family? A marriage of equals should mean that both sides take up the responsibility for change. Equally. That’s the message this campaign is designed to convey.”
CLIENT
Pelki Tshering
CMO, Tanishq
“Rivaah by Tanishq sees marriage through the eyes of modern brides from regions across India. Today, with the evolving dynamics of relationships, our brides play an active role in crafting marriages that are uniquely theirs. Our campaign highlights the significance of equal partnerships, where both individuals embrace change together.”
