AGENCY
Francis Thomas
Group Creative Director, Maitri Advertising Works
“When Marico approached us, we wanted to authentically represent Onam in Kerala. Instead of the typical ‘tharavaad’ scenes, we depicted the real-life tradition of exchanging dishes with neighbors, where a Malayalee always returns the ‘dabba’ with a small gift.”
CLIENT
Vaibhav Bhanchawat
Chief Operating Officer - India & Foods Business (Marico Ltd.)
“Onam is a time of joy, togetherness, and a celebration of cultural heritage. We wanted to create a campaign that celebrates this spirit while offering a nutritious twist in the beloved Onam delicacies by incorporating oats.”
AGENCY
Sameet Soni
ECD, VML India
“We look forward to festivals, meeting friends, family and celebrations. However, if you’re a foodie, you look forward to all the good food that’s served during these festivals. We wanted to celebrate the foodie in each of us with Kareena as brand ambassador.”
CLIENT
Shaileen Patel
General Manager, Business Development & Marcom, N K Proteins
“Through ‘Healthy Wali Happiness’, Tirupati Edible Oils aspires to motivate families to make thoughtful decisions regarding their health and well-being, ensuring every festive occasion is truly special. We aim to highlight the intrinsic link between health and happiness, showcasing that a healthy family is indeed a happy family.”
AGENCY
Amit Akali
CCO, Wondrlab Network
“Furniture fittings are often unnoticed heroes in our daily lives. We wanted to highlight how Hettich’s products subtly yet significantly enhance everyday experiences, filling life with a sense of magic. Using a magician allowed us to vividly demonstrate the functional elegance and transformative impact of Hettich’s solutions.”
CLIENT
Jiteen Aggarwal
CMO, Hettich India & SAARC
“This campaign brings to life the transformative power of Hettich’s innovative fitting solutions and appliances, turning ordinary moments into magical experiences within living spaces. With its stylish imagery and dynamic execution, the campaign aims to elevate the brand’s aspirational appeal and showcase its commitment to enhancing lifestyles.”
AGENCY
Mayur Varma
Chief Creative Officer, 82.5 Communications
“FabriCare’s total Blackout curtains are perfect for the world that wants longer nights and shorter days. In this commercial Alia and Ranbir choose a bright morning to compete for the title of the OG Night Owl. Karan Johar and FabriCare’s Blackout curtains set the perfect stage for the duel. Who’ll win?”
CLIENT
Nikita Desai
VP – Strategy, Brand and Business Excellence, D’Décor Home Fabrics
“Generally a separate lining fabric is applied to curtains to make them fully opaque. FabriCare eliminates that need, by making the curtains inherently blackout, so you have the luxury of our beautiful curtains, and the convenience and benefit of the highest quality blackout, all rolled into one, to create a nighttime ambience, anytime you want.”
