AGENCY
Anupama Ramaswamy
Joint MD & Chief Creative Officer, Havas Worldwide India
“Durex as a brand has constantly maintained a distinct positioning around ‘intimacy’, drawing from its legacy of technology-led innovations. To highlight the innovation of Durex Close Fit Invisible, the film explores an impactful new narrative style pushing the boundary of storytelling and visualisation to make an unforgettable film.”
CLIENT
Kanika Kalra
Regional Marketing Director, Health, Reckitt - South Asia
“With condom penetration in India at just 9.5%, a key challenge remains the mental barrier that condoms dull sensation and intimacy. At Reckitt, we are committed to tackling this challenge and promoting wellbeing through innovative and new age solutions.”
AGENCY
Vikram Pandey
Chief Creative Officer, Leo Burnett, South Asia
“Life can be unpredictable. The only way to ensure a secure future is when you are prepared not only for the wins but also for failures. Our latest film for HDFC Life shares this poignant message with a heartwarming example of the real-life hero - Rishabh Pant, who has fought against all odds for his future.”
CLIENT
Vishal Subharwal
Chief Marketing Officer and Group Head Strategy, HDFC Life
“Rishabh Pant’s bounce-back story is one that inspires us as a nation. India remains largely underinsured, and through this campaign, we hope to encourage people to prioritise securing their futures and protecting their loved ones. We aim to not only resonate emotionally but also raise awareness about the importance of life insurance as a reliable safety net.”
AGENCY
Shayondeep Pal
CCO, Network Advertising
“The idea was to move away from the typical ‘happy-family-mother-in-the-kitchen’ films and explore new ways to communicate the SAS metal technology. By showcasing the ‘Steel-Aluminium-Steel’ layering that evenly spreads heat, we aimed to demonstrate how this product reduces the risk of food burning.”
CLIENT
Sunil Agarwal
Director, Vinod Cookware
“At Vinod Cookware, we have always upheld the highest standards of quality and functionality, and our SAS Metal range is a testament to that commitment. Through this new campaign, we aim to communicate the core values that define our brand—quality, reliability, safety, and sustainability.”
AGENCY
Rohit Malkani
Chief Creative Officer, L&K Saatchi & Saatchi
“One doesn’t often get to work with a musical genius, a renowned filmmaker, and a voice that has moved millions, all in one TVC! That’s precisely what Lauritz Knudsen offered us in terms of an opportunity. The challenge was to not just establish the new name and identity strongly but also tell the story of L&T Switchgear and its journey in building India.”
CLIENT
Rajat Abbi
VP-Global Marketing, CMO, Schneider Electric India
“Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, boasts a remarkable 70+ year legacy in powering the electrical industry and resonating with the heartbeat of the nation. Despite the name change, our core identity remains unchanged – it’s only the trust of our customers and partners that now carries a new name.”
