AGENCY
Rajdeepak Das
CCO Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia
“We live in a world that’s constantly transforming, reshaping our homes, needs and perspectives. Our film featuring an ensemble cast brings an entertaining perspective of how while old school paints worked in the past, it’s time to embrace the next generation of paints which are meticulously designed to meet new India’s ever-changing needs.”
CLIENT
Rakshit Hargave
CEO, Birla Opus Paints
“With our new campaign, ‘Naye Zamane ka Naya Paint,’ which is getting launched this festive season, we highlight our product’s performance through a dynamic cast, blending the fresh energy of Vicky Kaushal and Rashmika Mandanna along with the timeless charm of Saurabh Shukla and Neena Gupta.”
AGENCY
Ashish Khazanchi
Managing Partner & CCO, Enormous Brands
“WokTok, the latest brand in the instant noodles segment, is set to revolutionise the market with its new line of products: “Chinese but apne style se.” Rooted in the essence of India’s love for bold, diverse flavours, WokTok combines the richness of traditional Chinese cuisine with bold Indian takes.”
CLIENT
Niyati Kochhar
VP Marketing, VRB Consumer Products Pvt. Ltd.
“Creating WokTok has been a labour of love—one that celebrates how we, as Indians, embrace and adapt anything by adding our signature twist. Our campaign, ‘Chinese, Apne Style Se,’ captures this beautifully. From food to culture, we have always made things our own, and WokTok is no different.”
AGENCY
Anuraag Khandelwal
CCO, 82.5 Communications
“It is always lovely to partner clients who want to create work that not only engages but also challenges deeply ingrained biases and real problems. We created #ChangeTheSoch as an initiative to confront the issue of gender disparity in financial credibility head on.”
CLIENT
Geetanjali Sachwani
Vice President and Head of Marketing, Franklin Templeton
“We all have a voice. Some whisper, some roar. If you can roar, roar for those who can’t. If you can only whisper, keep trying because every roar was once a whisper. A woman with a voice is a strong woman. But the search to find that voice can be remarkably difficult. And at Franklin Templeton, we have used “VOICE” to bring a change in SOCH.”
AGENCY
Anil Ralph Thomas
Director and Chief Creative Officer, Ralph&Das
“It always helps when the client is clear about their objectives and expectations. The brief was to create a film that embodies the essence of the brand - optimism and a burning desire to endeavour towards a better tomorrow. Only this time without the added responsibility of selling a product category.”
CLIENT
Nandagopal Nair
VP & Head – Brand & Communications, V-Guard Industries
“At V-Guard, we believe relationships form the cornerstone of our existence. Our core brand values of trust, care, and reliability are rooted in nurturing these relationships. Diwali is a time to strengthen bonds and embark on new beginnings.”
