AGENCY
Josy Paul
Chairperson & CCO, BBDO India
“This story allows Crompton’s 5-star rated water heaters to take center stage as the smart, reliable solution that frees families from energy-wastage anxieties. By blending this light-hearted narrative with Crompton’s trusted reputation for quality and efficiency, we’ve aimed to show that energy-saving appliances can both simplify life and reduce costs.”
CLIENT
Pragya Bijalwan
CMO, Crompton Greaves Consumer Electricals Ltd.
“Our new ‘Crompton Geyser On Energy Savings Full On!’ campaign uses humor and relatability to highlight a common household struggle: the constant worry about energy consumption. We wanted to show consumers that it’s possible to enjoy the comfort of hot water without compromising on energy efficiency.”
AGENCY
Anusha Shetty
Chairperson and Group CEO, Grey India
“Festivals are all about buying new things, sometimes things that don’t get used. That’s why we decided to launch a campaign right after Diwali not just to acknowledge this spending habit, but to encourage people to think ahead and invest in a Mutual Fund that can genuinely support their future goals.”
CLIENT
Vishal Kapoor
CEO, Bandhan AMC
“The campaign video highlights that while festive purchases may gather dust, a wise investment will continue to add value over time. Our message, ‘Invest Karte Raho. Badhte Raho’ aligns with Bandhan Mutual Fund’s core philosophy of continuous growth and learning. We believe responsible financial habits can empower individuals to lead fulfilling lives.”
