AGENCY
Anil Ralph Thomas
Director and Chief Creative Officer, Ralph&Das
“The idea of this film was not necessarily to endorse any orientation or life choices but to simply impress upon the fact that, be it respect or equality, everybody has a right to it, despite their life choices or orientation. And to believe that or act upon it requires purity of thought.”
CLIENT
Nandagopal Nair
Brand and Communication Head, V-Guard Industries
“At V-Guard, we believe in creating not just products but meaningful connections that resonate with the values of a progressive society. Our latest digital film is a heartfelt narrative that underscores the importance of embracing diversity and fostering equality in dignity and respect for all.”
AGENCY
Sindhu Sharma
National Creative Director (North), Enormous Brands
“We’re super excited to share our latest campaign for Veeba. It’s all about celebrating the joy of good food after all the hard work we put in. Haven’t we all felt that crushing disappointment when you come home, hungry and tired, only to find the food’s a total letdown? That’s where the thought behind ‘mehnat ka phal Veeba hota hai’ came from.”
CLIENT
Viraj Bahl
Founder and Managing Director, Veeba
“With ‘Mehnat Ka Phal Veeba Hota Hai,’ we’re celebrating a deeply ingrained part of our culture—the joy of rewarding ourselves and our loved ones with good food after a day of hard work. These moments of celebration are universal, and we are grateful, at Veeba, to be a small part of them through the meals people share.”
AGENCY
Vikram Pandey
Co-Chief Creative Officer, Leo Burnett
“Building on the success of our first Munna – Circuit campaign, the new films bring to life the real and meaningful benefits of ACKO health insurance. We have also added new characters from the film to the series to help the audiences relate to both the message and the campaign.”
CLIENT
Ashish Mishra
Chief Marketing Officer, ACKO
“The first edition of the Munna-Circuit campaign was a breath of fresh air for the health insurance industry. With the second edition, we are building on this momentum, bringing a ‘welcome change’ by continuing to challenge conventions and addressing themes that truly matter to customers.”
AGENCY
Raghav Bagai
Co-Founder, SW Network
“This campaign was an opportunity to combine humour with a strong consumer insight. By collaborating with Chetan Bhagat, we’ve crafted a narrative that resonates with travellers while delivering Cleartrip’s message in a fresh, memorable way.”
CLIENT
Tavleen Bhatia
Director – Chief Marketing and Revenue Officer, Cleartrip
“Partnering with SW Network to launch this campaign was an exciting step toward educating travellers about how easy it is to save by redeeming SuperCoins. The collaboration with Chetan Bhagat added an entertaining twist, making our message memorable and engaging for a wide audience.”
