AGENCY
“Taneira set out to showcase its value propositions to both new saree enthusiasts and seasoned connoisseurs. While Mrunal has long been the elegant face of Taneira, the real triumph was bringing on the iconic Usha Uthup, the undisputed goddess of sarees in India. This dynamic duo infused our story with charm, entertainment, and emotion, offering a compelling spin on the essence of our value propositions.”
PUNEET KAPOOR
Chief Creative Officer, Ogilvy South
CLIENT
“Our goal is to offer authenticity with transparency, all at a price that reflects value, while telling the stories of the hands that painstakingly bring each piece to life. It has been an honour to collaborate with a legend like
Usha Uthup and the very gracious Mrunal Thakur to tell this story and inspire a deeper connection with the artistry behind every Taneira saree.”
AMBUJ NARAYAN
CEO, Taneira
AGENCY
“There’s a reason we’re called White Label - it’s because we believe that sticker value is just not as important as the value of content. The brief from Absolut resonated with this belief system. The #UNLABEL films inspire people to think beyond preconceived notions and sticker value of labels applied to different types of people - we love this!”
ROHIT TUGNAIT
CEO, White Label, (a unit of White)
CLIENT
“We live in a world where people are often defined by labels based on race, gender, and societal expectations. The #UNLABEL #BORN COLOURLESS campaign calls for a shift towards inclusivity, it’s a call to action, encouraging people to look beyond assumptions and stereotypes, and to celebrate individuality and authenticity.”
PULKITH MODI
General Manager - Marketing,
International Brands, Pernod Ricard India
