AGENCY
“The lighthearted exploration of how even practical, ‘grown-up’ couples cherish small, thoughtful gestures of love, despite playful claims to the contrary, reflects the reality we all experience. Our focus was on creating something candid, heartwarming, and tinged with humor, showcasing love through these little moments of joy and connection.”
Dilpreet Kaur Sandhu
Head of Business, The Yellow Shutter
CLIENT
“Once the honeymoon phase fades, Valentine’s Day becomes an afterthought for many couples. But celebrating it is just as important, no matter how long you’ve been together! ‘Not Just Another Day’ encourages couples to reignite that spark, make time to celebrate Valentine’s with Mia and create moments that are just as meaningful as the first!”
Sampurna Rakshit
Head of Marketing and E-Commerce, Mia by Tanishq
AGENCY
“We wanted to present a powerful cultural insight to challenge the myths and expectations many families face, even in the most progressive households. Through Rajkummar and Patralekha’s natural chemistry and their personal experience, we’ve created a campaign that speaks to couples across India with the aim to redefine modern partnerships.”
Anaheeta Goenka
COO, Lowe Lintas
CLIENT
“In many households, especially after marriage, the responsibility for managing household chores often falls disproportionately on women. Through our ‘Equal Vows’ campaign, we want to challenge the deeply ingrained thought process and inspire a shift toward true equality in relationships.”
Ashwini Rao
Head, Home and Hygiene, HUL
