We are building Amazon Prime Video as an alternate and a better choice for consumers when it comes to entertainment. The current campaign amplifies how Amazon Prime Video sets you free, letting you decide where to watch and when to watch your entertainment. The campaign draws from a typical banter between a couple about who is the ‘ghulam’.
Dheeraj Sinha MD – India & Chief Strategy Officer – South Asia, Leo Burnett India
At Amazon, our focus has always been the customer. Our new campaign highlights the various benefits linked to Prime Video in India. With a premise of ‘Anytime, Anywhere,’ we have kept customer benefit at the centre of the campaign. With a very wide library of content choice available, Prime Video empowers our consumers to define and dictate what they watch and when they watch it.
Ravi Desai Chief Marketing Officer, Amazon India
AGENCY: LEO BURNETT INDIA EXECUTIVE CREATIVE DIRECTORS: PRANAV HARIHAR SHARMA, PRAVIN SUTAR SENIOR ART DIRECTOR: VIJAY KUMBHAR PRODUCTION HOUSE: PRODIGIOUS ACCOUNT MANAGEMENT: ROHINI RADHAKRISHNAN, HEMAL THAKKAR, ROHAN MITRA PLANNING: ADITI JAIN
For the first time on mainstream television advertising, CEAT is not showcasing a tyre in action. With MILAZE-X3, it was easy to fall into the trap of being clever; to exaggerate, to play on longlife, to go gimmicky. In fact, it is a bigger challenge to be relevant, and to be insightful. We’re glad we found a good insight, and stayed true to our brand personality, which is always set in human truth.
Kiran Anthony ECD, Ogilvy & Mather
This campaign has been conceptualized basis consumer insights that consumers want to accessorise/personalize their vehicles, but seldom do they think about the tyres. Hence, CEAT created the Milaze X3 tyre which significantly delays the need for a tyre replacement, making it a hassle-free and a long-term purchase for the foreseeable future.
Nitish Bajaj Vice President – Marketing, CEAT
AGENCY: OGILVY & MATHER EXECUTIVE CREATIVE DIRECTOR: KIRAN ANTHONY GROUP CREATIVE DIRECTOR: ROHIT DUBEY PRODUCTION HOUSE: NIRVANA FILMS PRODUCER: MANJEET BAWA DIRECTOR: RAJIV RAO COPYWRITER: SOHIL WADHWANIA ACCOUNT TEAM: HARSH BHATT, ANAND GANESH, HUSHBU SACHDEV, HARDIK PAREKH
When you truly enjoy watching a film you begin to respond to an actor’s performance. You are either awed or disappointed by their performance and you may be vocal about it. We used this insight as an entry point to talk about the huge bouquet of movie channels Tata Sky has to offer. The core idea of ‘Har scene ka mazaa lo’ was beautifully brought to life by none other than Mr. Bachchan enacting the role of a tough film critic, with Shoojit directing.
Sukesh Nayak Chief Creative Officer, Ogilvy India (West)
In a country which is obsessed with movies, it’s not a surprise that feature films aired on TV contribute to over 28%of the total viewership. Mr. Bachchan’s legacy along with Ogilvy & Mather’s creativity, has helped us create the magic for Tata Sky. It beautifully depicts our objective to offer some of the best entertaining content to our consumers at any budget, on any screen, anytime, anywhere.
AGENCY: OGILVY & MATHER DIRECTOR: SHOOJIT SIRCAR PRODUCTION HOUSE: RISING SUN FILMS PRODUCER: SUPRIYA MACWAN CREATIVE TEAM: SONAL DABRAL, SUKESH NAYAK
When we were kids, playing together was our way of communicating. We connect better when we play together. We believe everyone has a playful spirit waiting to be let out. With this film, we tell the story that no matter our differences, playing with Oreo brings us together, because we are all Oreo People.
Jane Lim Regional Chief Client Officer, Asia - FCB
Oreo was introduced in India close to seven years back and in such a short span, India has emerged among its topfive markets by volume. The campaign is based on a key universal insight that while we all share the same playful spirit inside, we often forget about it because of the pressures of modern life. The global campaign aims at widening the appeal of the brand, connecting with a wide cross-section of people, while picking up on the local nuances to drive relevance.
Sudhanshu Nagpal Head – Biscuits Category, Mondelez India
AGENCY: FCB SHANGHAI CREATIVE TEAM: SIMEN LV, EWAN YAP, EMING WEN, AKIRA LUO, AMOUR XIANG PRODUCTION HOUSE: HELLONICK LIMITED DIRECTOR (FILM): NICK LIM & MARTIN TONG PRODUCER: JEANNETTE LEE DIRECTOR OF PHOTOGRAPHY: KOKEI LEUNG