It all started with a really strong insight that when kids fall ill with the onset of a season change, the villain isn’t the weather but rather the lack of immunity. With this campaign, we simply wanted to display the predicament of a child who misses out on an opportunity because of season change. We want parents to understand the importance of complete nutrition so that their kids are immune to the vagaries of season change and are able to grab every opportunity with both hands.
PRAJATO GUHA THAKURTA Executive Creative Director, Leo Burnett, India
We understand parents want their children to be healthy so they don’t miss school or play time. Changing seasons often lead to a higher risk of infections, especially in children with low immunity. Through this TVC, we highlight how PediaSure meets the needs of a child’s complete nutrition, providing support for immunity and growth.
AMAL KELSHIKAR MD & GM – India Region for Abbott’s nutrition business
We see Pizza Hut as quiet, confident and self-assured brand, a personality type that is perfectly matched with that of Abhay Deol’s. He is cool, he speaks the language and you just know by looking at him that he will never settle when it comes to pizza. Hopefully, our new campaign will get folks to switch.
AJAY GAHLAUT Deputy CCO – Ogilvy India / CCO – Ogilvy – North
At Pizza Hut, we believe that every consumer deserves to experience a truly great pizza. Our next phase is an exciting period for us and we want our consumers to have the easiest, fastest and tastiest experience, while enjoying their favourite pizzas from Pizza Hut.
UNNAT VARMA Managing Director – Pizza Hut India (Subcontinent)
Most smokers believe that willpower is the strongest ingredient to quit smoking. Through this campaign, we have focused on complementing the smoker’s willpower with the ability to control their urge to smoke. In the most tempting situations, a smoker can overcome his urge to smoke, which is the first step to quit smoking.
ANURAG KHANDELWAL Executive Creative director & Creative Head, Soho Square
Through this TVC we want to communicate that as your friend, Nicotex is here to support your willpower by helping you control the urge to smoke and thus help you quit smoking. Our main aim is to educate consumers as to how Nicotex is able to support their willpower by calling out the working action of the product.
ANSHUL MISHRA Category Director, Cipla Health
To bring Alpenliebe Juzt Jelly’s shapes alive, we created a world where these shapes, in addition to being irresistible, also have a mind of their own. In this film, the bottles and the bears try to outsmart each other for their survival in the fun-loving family. We are optimistic about this campaign, and want to take this banterbaazi forward.
KAPIL BATRA Creative head, McCann Delhi
At Perfetti, we are constantly reminding ourselves of our mission -‘Always innovating what confectionary can do’. This is evident not just in our product innovations, but also in terms of our target audience. With this TVC, we wanted to reach out to kids in lively, cute manner and also to the entire family to promote shared consumption of jellies.
ROHIT KAPOOR Director Marketing of Perfetti Van Melle India