If competing brands praise one another, does it send the right signal to consumers, or are they better off dissing the rival in their ads? Here’s our shot at finding out whether considerate or competitive advertising works better for a brand

" /> If competing brands praise one another, does it send the right signal to consumers, or are they better off dissing the rival in their ads? Here’s our shot at finding out whether considerate or competitive advertising works better for a brand

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