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AN EULOGY FOR THE GOD OF ADVERTISING
Veterans from the advertising, marketing, film and theatre world came together in a show of solidarity to pay tribute to celebrated adman, the late Alyque Padamsee, at a memorial event – ‘Remembering Alyque’ – in Mumbai
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IMPACT Staff
Published: Dec 3, 2018 3:20 PM
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Inside India’s Halloween boom: Why brands are betting on the spooky season
Fuelled by Gen Z’s pop culture love and Instagram aesthetics, Halloween is becoming a key event on India’s marketing calendar, experts say
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