Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
According to Pitch Madison Advertising Report 2024, Print AdEx is expected to grow at 7% this year! As a print-first property, IMPACT Magazine thrives on the power of the page. So we dug up our archives from 2012, when the Association of Indian Magazines claimed that magazines command the undivided attention of at least 56% of its readers. So, media planners & marketers insisted on highly engaging content to attract readers and IMPACT did a feature. Also, snaps from Nawaz Modi Singhania’s preview for her solo art exhibition.
