Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we travel back a decade in time to celebrate the vibrant festival of Holi, highlighting the rise of festival-themed ad creatives in print media. According to a TAM report, the festive season saw an evolution in the use of signage, logos, imagery, and design elements, resulting in more innovative and impactful advertising. We also revisit the jury meet of our prestigious IMPACT 50 Most Influential Women, as we gear up for this year’s edition of our marquee event (Jury meet will be held this week).
