Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we look back at the controversy accusing former Delhi CM Arvind Kejriwal of influencing media narrative, delving into the debate of media ethics & the power of public perception during elections. On the other page, we have an insightful interview with Tanya Dubash, then Executive Director & Chief Brand Officer of Godrej Group, discussing how a unified brand identity has been instrumental in establishing consistency & trust in their diversified business operations.
