Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
Recently, there’s been a lot of buzz about Connected TV and the impressive results it’s delivering. However, this week, we’re taking a step back to 2015, a time when broadcasters were just beginning to merge Television with Digital platforms for a more seamless viewing experience. Along with this retrospective, we’re sharing a few images from the Pitch CMO Summit 2015, where leading industry figures gathered to discuss the cutting-edge innovations shaping marketing.
