Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
From early SMS campaigns to the rise of app-based advertising, geolocation targeting, and interactive mobile experiences, mobile marketing is a sector that has undergone rapid evolution. Taking a look back at 2013, when IMPACT Magazine analysed the growth of the sector that is now part of everyday advertising. Also in pictures, highlighting the key moments from the IMPACT Roundtable on ‘Digital Marketing in 2013 and Beyond.’
