Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
As the new year approaches and we look at the outlook for 2025, we take a walk back to when IMPACT Magazine looked into the top 10 trends of 2013. Digitisation, Films, New Media and the works! A proper low-down on mediums forecasting the growth of the Media & Entertainment at a CAGR of 15.2% among other advancements. Highlighted in pictures, the personalities that made the night of IAA Leadership Awards 2013, a star studded affair.
