IMPACT’s Blast from the past

Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
OTT has been on the rise for a while now and we have a timeless piece for you from the IMPACT archives. The debate on Advertising Video On Demand (AVOD) vs Subscription Video On Demand (SVOD) vs Freemium is still a topic discussed in many prestigious panels. We raised the question 8 years ago, which of these models are striking the right chords with the audience? Also in pictures, the dazzling snaps from the 7th e4m NEONS Awards celebrating OOH Advertisers & Agencies.