Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
The rise of Mobile phones as the go-to tool for brands and customers alike is just the truth of the times we live in. But let us travel back in time to 20 years ago, when IMPACT Magazine analysed the trend of brand communication through mobiles. India was then considered the fastest growing mobile market in the world with a subscriber base of 50 million. Also this week, a sneak peak at the dazzling night of Abbys 2005. The stage was graced by the presence of Piyush Pandey, Celina Jaitley, Fardeen Khan and many more.
