IMPACT’s Blast from the past

Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we travel back to 2012, when the Pitch-Abacus Youth Brand Survey pronounced Samsung the Coolest Youth Brand in the Indian market. IMPACT covered who else was on the list. If this was made today, which brands do you think will rank top 5? Also in pictures, highlights from the 12th CII Marketing Summit. This event saw industry leaders and brand marketers converge to discuss innovative ways to target consumers in the then-emerging new media space.