Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
As IPL kicks off, we look back at another cricketing event that made all the waves in our country, back in 2015, the ICC Cricket World Cup. IMPACT Magazine, looked into the campaigns launched during the sporting event that gained a lot of eye balls, but not all campaigns landed the knockout punch. So we looked at the hits and misses from the event. Also, as e4m concluded the Pitch CMO Summit 2025 last week, we travel back to 2025 and see the highlights of this flagship event.
