Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
Last week we celebrated 25 years of the EMVIES. While the Gala was the talk of the ad world, we dug up our archives back to 2006, when MindShare won the ‘Media Agency of the Year’ and O&M won the Grand Emvie for their Hutch Delhi Half Marathon campaign. IMPACT Magazine covered this in great detail. Also in pictures, highlights from the time when the ad industry saw the Delhi Ad Club’s ‘ICE’ (Indian Creative Excellence Awards) go national. Rediffusion DYR won ‘Agency of the Year’ with industry big wigs in attendance.
