Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
In today’s digital world, going global is easy! But back in 2013, the many networks in the Indian TV industry took a big risk; going Glocal! Celebrating the new year, let us look back at risks and challenges faced by the brave networks attempting to pave the way and monetise Desi Content for the Diaspora! Also in pictures, the big smiles & bright faces of industry stalwarts at the 7th Annual Indian Magazine Conference.
