Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
As we approach India’s 76th Republic Day, let us take our time machines back to revisit 2005, and celebrate the pride of India. At the time Print was experiencing its golden period as a medium and regional newspapers, especially Hindi dailies, were on the rise. IMPACT identified and analysed this trend at its peak! Also in pictures, the now discontinued ritual from the house of Leo Burnett that gave us many-a Cannes Prediction lists with a 90% success rate over 35 years.
