Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
Today the Target Audience for nearly all brands is Gen Z. But let us travel back to 2017, the Millennials were running the show and advertising revolved around the Millennial buyer. In light of this, IMPACT Magazine analysed key insights from the Indian Millennial’s mindset, understanding how the 90s kids were changing the rules of Marketing in India and across the Globe. Also a throwback to ‘Prime Time Awards 2017’ when Josy Paul was honoured Luminary of the Year.
