Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
Advertising to cinema-goers has been a difficult task to master. Brands have been trying to ace the art of in-cinema ads for decades. Let us take a step back to 2013, when in-cinema advertising took up just 0.5% of the total advertising pie. IMPACT Magazine analysed what this segment meant to brands and cinema owners back then. Highlighted in pictures, fun moments from the Jury Meet for e4m OOH Awards 2013.
