IMPACT’s Blast from the past

Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
The Pitch Madison Advertising report 2025, released last week, revealed that Digital AdEx was at 14% in 2024. But in 2013, when Digital was still fairly new, the AdEx was a lot lesser. Today Digital dominates the marketer’s budgets but in 2013 the percentages were in single digits! IMPACT looked into the trend and raised the question, despite the steady growth, where is the money? Also in pictures, memories from the launch of ‘The Pitch Madison Media Advertising Outlook 2013.’