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YOUNG INDIA WILL PREFER BRANDS THAT HAVE A PURPOSE
BY PRANAB JYOTI BHUYAN

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’Premium Consumer Is Not Looking For More; They’re Looking For Better’

Shrinivas Jyoti, Head of Marketing, Hansgrohe India, writes about how consumers are looking beyond price and prestige, reshaping premiumisation around value, experience and personal relevance

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Should Brands Be Counting The ‘Green’ Cost?

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